Invest smarter, not harder.

Know your numbers.
Grow your cashflow.

A dedicated Virtual Assistant keeps your books accurate every day — you never touch a receipt. Dr. Cashflow, our AI portfolio advisor, works the whole portfolio: benchmarking rents, citing your own leases, naming what to cut, what to charge, and what has to be true before your next property.

or take the free 2-minute Health Check →
Built by a landlord, for landlords.  $75 base + $15/unit/month.
Portfolio Dashboard Live
Rent Roll
$8,400
↑ 4.2% YoY
Portfolio Equity
$312k
↑ 11.8% YoY
Units
6
5 occupied
Rent Roll
Unit 1A$1,800Paid
Unit 1B$1,600Paid
Unit 2A$2,100Due
Unit 2B$1,500Paid
Dr. Cashflow
Unit 2A is 14% below comparable market rents. A renewal conversation in the next 30 days could add $294/mo to your roll.
View analysis →
100+
Hours lost every year
To data entry, transaction sorting, and reconciliation that shouldn't require your attention at any portfolio size.
Blind
What accounting software misses
Generic tools record transactions. They don't tell you which unit is underpriced, which lease is expiring, or where your margin is slipping.
Next deal
You're already building toward
Clean books and real-time portfolio data mean you can move when opportunity appears — not months later when you finally know your numbers.
Dr. Cashflow — AI Portfolio Advisor

Increase cashflow. Reduce costs. Make smarter moves.

Dr. Cashflow watches your portfolio the way an experienced operator would — spotting rent upside, flagging spending trends, and surfacing the insights that let you act before an opportunity closes.

📈
Rent optimization
Flags long-term rental units priced below comparable market rents and surfaces the window to act before a lease renews at the wrong number.
💰
Expense intelligence
Spots vendor spending trends, recurring cost spikes, and categories where your numbers are drifting — before they become a problem.
💬
Portfolio Q&A
Ask anything: "Which unit has the lowest margin?" "What's my total vacancy cost this year?" "Where am I leaving money on the table?" Real answers, not a spreadsheet.
Dr. Cashflow — Live demo
Which of my units has the most rent upside right now?
Unit 2A at Birchwood Commons is the biggest gap — you're at $1,850/mo against a comparable market rate of $2,145. That's $295/mo you're not capturing. Lease renews in 47 days — I'd start that conversation this week.
Where are my repair costs trending?
Repairs at Oak Street Duplex are up 38% YoY — one vendor accounts for 71% of that spend. Worth getting a second quote before your next call-out. I can pull the full breakdown if you want to compare.
Ask Dr. Cashflow anything about your portfolio... SEND →
What's included

Everything your back office needs, nothing it doesn't

PurelyREI combines a trained Virtual Assistant team, AI-powered intelligence, and purpose-built software — so nothing falls between the cracks.

Portfolio dashboard

See your whole portfolio — equity, cashflow, occupancy, rent roll — in one live view. Know exactly where every dollar stands, which units are underperforming, and where your next move is. No spreadsheet required.

Daily bookkeeping

Expenses logged, categorized, and tagged to your properties every day. Your books are always current — no weekend catch-up sessions, no tax-season scramble.

Rent roll tracking

Every payment matched and logged so you always know where rents stand against the market — and never miss a window to increase them at renewal.

Tax-ready financials

Your P&L is accurate 365 days a year. When your accountant calls, your records are ready — not assembled in a panic.

Free, 2-minute check

Not sure where you actually stand?

Answer 6 quick questions about your portfolio and get a personalized health check — see exactly where you're leaving money and time on the table, from rent pricing to tax deductions to asset protection.

Take the free health check
How it works

Set up in a week.
Compounding every month after.

The first week gets your books straight. What matters is the twelve months after it — that's where the decisions get made.

1

Optimized Blueprint

We audit your current setup — legal structure, accounting, banking, rent collection — and map every gap. You get a tailored plan and recommended tech stack before we touch a single transaction. One-time $300 setup fee.

2

Platform setup

We configure your back office around your portfolio. We work within your existing systems and only recommend changes when there's a clear operational reason to make them.

3

Every month after that

This is the part that grows the portfolio. Your dedicated Virtual Assistant keeps the books accurate so the numbers are true every day, not every April — and Dr. Cashflow reads them for you, surfacing underpriced units, margin drift, and what has to change before your next deal is financeable.

A one-time cleanup gets you organized once. Staying organized is what makes the next property possible.

ROI Calculator

See what PurelyREI is worth to your portfolio

Rent you stop leaving on the table, costs you stop missing — and the hours that go back into finding the next deal.

Combines better rent pricing, reduced operating costs, and smarter decisions from clean data.
Annual cashflow upside
$5,400
2.7× what PurelyREI costs you
Breakdown
PurelyREI annual cost
$1,980
$75 base + $15 × 6 units × 12 months
Hours back
120 hrs
≈ $9,000 of your time/year
Net, after the hours are counted
$12,420
cashflow upside plus reclaimed time, less what you pay us

Estimates only. Time savings based on industry averages. Cashflow improvement depends on your current setup, market, and Dr. Cashflow's suggestions acted upon.

W
"I self-manage my own portfolio. I couldn’t tell you what my numbers were on any given day — so I built what I needed."
Wesley — Founder, PurelyREI  ·  Self-managing landlord
Customer story

No room for guesswork in the numbers

"As a nurse and mom of three investing out-of-state, I didn't have room for guesswork in my numbers. PurelyREI's Blueprint process gave me real clarity — for the first time I actually know where my portfolio stands. Having a clear dashboard and being able to ask Dr. Cashflow a quick question instead of waiting on a call with my CPA has completely changed how confident I feel about scaling to my next property, instead of just managing what I already have."
MMary
Mary
Nurse & mom of three  ·  Investing out-of-state  ·  PurelyREI customer
Pricing

Less than a few hours of a bookkeeper's time

For a six-unit portfolio that's $165/month — for a real person keeping your books accurate every day, and an advisor reading them for opportunities you'd otherwise find in April.

Monthly subscription — starts at setup completion
One-time setup fee: $300  ·  Includes Blueprint audit + full onboarding
$75
base / month
+ $15
per unit / month
✓Daily bookkeeping & transaction categorization
✓Monthly rent roll reconciliation
✓Portfolio dashboard with live equity, rent roll, and occupancy
✓Dr. Cashflow AI — rent optimization, expense intelligence, portfolio Q&A
✓Tax-ready P&L, accurate year-round
✓Dedicated Virtual Assistant team — real bookkeeping oversight, not just software
✓Optimized Blueprint included at onboarding

A flat base plus a per-unit rate — never a percentage of your rent, and no surprise fees. Your cost is the same whether you had a great month or a hard one.

Start with your numbers.

Book a 30-minute call, or apply and we'll map your current setup. Either way you'll come away knowing where your portfolio actually stands.