Invest smarter, not harder.

Your portfolio runs.
Your books close themselves.

PurelyREI is the back-office platform built for self-managing landlords. Dedicated VA team, AI-powered bookkeeping, and portfolio intelligence — so your hours go to acquisitions, not admin.

Built by a landlord, for landlords.  $75 base + $15/unit/month.
Portfolio Dashboard Live
Rent Roll
$8,400
↑ 4.2% YoY
Portfolio Equity
$312k
↑ 11.8% YoY
Units
6
5 occupied
Rent Roll
Unit 1A$1,800Paid
Unit 1B$1,600Paid
Unit 2A$2,100Due
Unit 2B$1,500Paid
Dr. Cashflow
Unit 2A is 14% below comparable market rents. A renewal conversation in the next 30 days could add $294/mo to your roll.
View analysis →
100+
Hours lost every year
To data entry, transaction sorting, and reconciliation that shouldn't require your attention at any portfolio size.
Blind
What accounting software misses
Generic tools record transactions. They don't tell you which unit is underpriced, which lease is expiring, or where your margin is slipping.
Next deal
You're already building toward
Clean books and real-time portfolio data mean you can move when opportunity appears — not months later when you finally know your numbers.
How it works

From signed up to hands-off in one week

No steep onboarding. No migration headaches. We build around the tools you already use.

1

Optimized Blueprint

We audit your current setup — legal structure, accounting, banking, rent collection — and map every gap. You get a tailored plan and recommended tech stack before we touch a single transaction. Covered by a one-time $300 setup fee.

2

Platform setup

We configure your back office around your portfolio. We work within your existing systems and only recommend changes when there's a clear operational reason to make them.

3

Ongoing back-office

Your dedicated VA team handles daily bookkeeping and reconciliation. Dr. Cashflow runs in the background, surfacing rent pricing gaps, lease expiration risk, and cashflow opportunities in real time.

What's included

Everything your back office needs, nothing it doesn't

PurelyREI combines a trained VA team, AI-powered intelligence, and purpose-built software — so nothing falls between the cracks.

Portfolio dashboard

See your whole portfolio — equity, cashflow, occupancy, rent roll — in one live view. Know exactly where every dollar stands, which units are underperforming, and where your next move is. No spreadsheet required.

Daily bookkeeping

Expenses logged, categorized, and tagged to your properties every day. Your books are always current — no weekend catch-up sessions, no tax-season scramble.

Rent roll tracking

Every payment matched and logged so you always know where rents stand against the market — and never miss a window to increase them at renewal.

Tax-ready financials

Your P&L is accurate 365 days a year. When your accountant calls, your records are ready — not assembled in a panic.

Dr. Cashflow — AI Portfolio Advisor

Increase cashflow. Reduce costs. Make smarter moves.

Dr. Cashflow watches your portfolio the way an experienced operator would — spotting rent upside, flagging spending trends, and surfacing the insights that let you act before an opportunity closes.

📈
Rent optimization
Flags units priced below comparable market rents and surfaces the window to act before a lease renews at the wrong number.
💰
Expense intelligence
Spots vendor spending trends, recurring cost spikes, and categories where your numbers are drifting — before they become a problem.
💬
Portfolio Q&A
Ask anything: "Which unit has the lowest margin?" "What's my total vacancy cost this year?" "Where am I leaving money on the table?" Real answers, not a spreadsheet.
Dr. Cashflow — Live demo
Which of my units has the most rent upside right now?
Unit 2A at Birchwood Commons is the biggest gap — you're at $1,850/mo against a comparable market rate of $2,145. That's $295/mo you're not capturing. Lease renews in 47 days — I'd start that conversation this week.
Where are my repair costs trending?
Repairs at Oak Street Duplex are up 38% YoY — one vendor accounts for 71% of that spend. Worth getting a second quote before your next call-out. I can pull the full breakdown if you want to compare.
Ask Dr. Cashflow anything about your portfolio... SEND →
ROI Calculator

See what PurelyREI is worth to your portfolio

Time you reclaim. Rent you stop leaving on the table. Returns that compound when your books are clean.

Combines better rent pricing, reduced operating costs, and smarter decisions from clean data.
Net annual return on PurelyREI
$14,140
11.8× your annual fee
Breakdown
Time reclaimed
120 hrs
$9,000 of your time/year
Cashflow improvement
$10,800
annual upside from optimization
PurelyREI annual cost
$1,980
$75 base + $15 × 6 units × 12 months

Estimates only. Time savings based on industry averages. Cashflow improvement depends on your current setup, market, and Dr. Cashflow's suggestions acted upon.

W
"I built this system for my own portfolio first. PurelyREI is the service I wish had existed when I started — the software, the team, and the intelligence, all in one place."
Wesley — Founder, PurelyREI  ·  Self-managing landlord, 9 units
Pricing

Simple, transparent pricing

A flat base plus a per-unit rate. No percentage of rent. No surprise fees.

Monthly subscription — starts at setup completion
One-time setup fee: $300  ·  Includes Blueprint audit + full onboarding
$75
base / month
+ $15
per unit / month
✓Daily bookkeeping & transaction categorization
✓Monthly rent roll reconciliation
✓Portfolio dashboard with live equity, rent roll, and occupancy
✓Dr. Cashflow AI — rent optimization, expense intelligence, portfolio Q&A
✓Tax-ready P&L, accurate year-round
✓Dedicated VA team with view-only access
✓Optimized Blueprint included at onboarding

Scale your portfolio,
not your paperwork.

Join landlords who've reclaimed 100+ hours a year and finally know what their numbers mean.